This Privacy Policy explains how DEW INTERACTIVE LTD ("we," "us," or "our") collects, uses, stores, and protects your personal data when you use the PIC mobile application, website, and related services (collectively, the "Service").

We are committed to protecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR), the EU GDPR, and the Data Protection Act 2018.

1. The Data We Collect

Profile & Identity Data: Your name/display name, date of birth/age, gender identity, dating preferences, biography text, and uploaded photos.

Special Category Data: Details you voluntarily disclose on your profile, such as interests, lifestyle habits, relationship intentions, or beliefs.

Location Data: Precise and/or approximate geographic location derived from your device's GPS and network signals (used for distance calculation and proximity matching).

Usage & Communication Data: In-app messages, matches, swipe history, interaction timestamps, and safety reports.

Technical & Device Data: IP address, device model, operating system version, unique device identifiers, and crash diagnostic logs.

Transaction Data: Records of purchases, subscription tier history, and virtual token transactions (payment card numbers are processed directly by Apple, Google, or our payment gateway and are not stored on our servers).

2. How and Why We Use Your Data

We process your personal information based on the following legal grounds:

To Provide the Service (Contractual Necessity): Creating your account, displaying profiles, matching you with other users based on distance and preferences, and facilitating direct messaging.

With Your Explicit Consent: Processing special category information or utilizing precise real-time geolocation. You can withdraw location permissions at any time via your device settings.

Safety, Security, and Fraud Prevention (Legitimate Interests): Detecting fake accounts, preventing harassment, moderating prohibited content, blocking banned users, and securing our infrastructure.

Legal Compliance: Complying with statutory accounting obligations, consumer law requirements, or lawful law enforcement requests.

3. How Your Information is Shared

With Other Users: Public profile information (photos, name, age, distance, bio) is visible to other members using the Service. Private messages are visible only to the conversation participants.

Service Providers & Data Processors: We share data with trusted third-party vendors for cloud hosting, database storage, push notifications, analytics, and customer support under strict data processing agreements.

No Sale of Data: We do not sell, rent, or trade your personal data to third-party advertisers or data brokers.

Legal & Law Enforcement Disclosures: We may disclose records if required by a court order, subpoena, or applicable law to protect member safety or investigate unlawful conduct.

4. Data Retention and Erasure Schedules

Active Accounts: We retain your profile data as long as your account remains active.

Account Deletion: When you delete your account via the in-app settings, your public profile, photos, and messages are permanently erased or anonymised within 30 days.

Safety & Compliance Archive: Certain technical identifiers (such as device hashes and email addresses associated with banned accounts), transaction records, and moderation logs may be retained for up to 24 months to prevent bad actors from returning and to fulfill financial recordkeeping duties.

Inactive Accounts: Profiles inactive for more than 12 consecutive months are subject to automated archiving or deletion.

5. Your Rights Under UK / EU GDPR

Depending on your location, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you (Subject Access Request).

Right to Rectification: Update or correct inaccurate personal details.

Right to Erasure ("Right to be Forgotten"): Request the complete deletion of your data.

Right to Restrict or Object: Limit how we process certain data points or object to processing based on legitimate interests.

Right to Data Portability: Receive an export of your personal information in a structured, machine-readable format.

Right to Lodge a Complaint: You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk or your local EU supervisory authority.

To exercise any of these rights, contact us at [Insert Dedicated Privacy/Support Email Address].

6. Data Security

We implement industry-standard technical and organizational security measures, including HTTPS/TLS encryption for data in transit, secure cloud databases, and restricted access controls to prevent unauthorized access, alteration, or disclosure.

7. International Data Transfers

If your information is transferred outside the UK or European Economic Area (EEA), we ensure adequate protection is maintained through the use of UK International Data Transfer Agreements (IDTA) or European Commission Standard Contractual Clauses (SCCs).

8. Contact Information and Data Controller

For any privacy-related questions, data requests, or notifications:

Data Controller: DEW INTERACTIVE LTD

Privacy Email: info@pic-dating.co.uk

Registered Address: 66 Paul Street, London EC2A 4NA